Google Analytics in BigQuery, explained in one query

Google Analytics (GA) is a popular suite of analytic tools used by many companies to track customer interactions on their digital channels. Although it offers plenty of built-in capabilities for insights discovery, there are times when you want to deep dive and run your own analyses. This post will help you understand the Google Analytics …

Recommended books for data scientists

In this post I'd like to share some of my recommended books for learning data science and machine learning, both in theory and and practice. Fellow practitioners, let me know your favourite books or any other related resources, I'd be keen to check out some new books and add them to my list. Theory These are …